I am an evangelist. Nothing gets me more stoked than sharing the good news of Jesus with someone for the
first time. However the role of an evangelist was given to “equip the saints for the work of ministry”
(Ephesians 4:12). It is not enough for an evangelist to simply “do evangelism.” He must equip others and build
momentum. We’ve pursued that vision and we’ve seen over 250 students make new professions of faith in
our first five years of ministry here.
It is not enough for an evangelist to simply “do evangelism.” We must equip others.
What gets me even more excited is that most of our student leaders have personally led someone to pray to
receive Christ! One new believer even led his girlfriend to pray to receive Christ in the hot tub. You don’t read
about how to do that in the “how to” manuals! Here are 10 simple practices for unleashing everyday people to
1. MODEL THE URGENCY
This is the most important step. Students may not do what you teach them to do but they will do what you do.
The most effective type of training is what I call “monkey see monkey do” training. Take them with you, show
them how, and then debrief. You must be able to say, “Follow my example as I follow the example of Christ”
(1 Corinthians 11:1). If you are not regularly sharing the gospel with non-believers then you will not be
effective in equipping others. Do not pass GO. Do not collect $200. Ask God to break your heart for those
without Christ and make sure to get the best training available. Make it your top priority to start building
relationships with lost people and sowing the gospel among them.
2. CELEBRATE THE STORIES
If anyone that you are training takes the smallest step towards sharing the gospel do back flips out the
window! You will get what you celebrate. If you create a culture where people have an opportunity to humbly
tell their evangelistic stories you will be surprised by how the stories will keep rolling in week after week. This
is also a way for students to inspire one another. Don’t miss out on one of the greatest motivators for
3. GIVE THEM SIMPLE TOOLS
Sometimes evangelistic tools such as booklets or simple illustrations get a bad rap as “canned.” This may be
true if your training never progresses beyond using just one tool, but we have found that giving people
something to start with helps tremendously. I agree with Steve Sjogren, who said, “The best kind of
evangelism is the kind that you do.” Once people get started they can develop their own evangelistic style and
learn to adapt tools to fit different situations. Our ministry has several tools we use such as “Three Habits for
Everyday Evangelism” and “Gospel Appointments.”
4. SOW BROADLY WITH THEM
Every movement in the history of Christianity has been marked by broad sowing of the gospel. Jesus took the
Twelve with him (Mark 3:14), and the training he gave them was to sow the gospel broadly in “every town
and village.” This fall our ministry had the goal of getting 1000 interested contacts during the first three weeks
of school using several different outreach methods, such as “30 Second Surveys.” God did it and we ended up
with more than 1,000 people for follow-up!
5. TRAIN THEM WITH RELATIONAL AND INTENTIONAL METHODS!
You don’t have to choose between training people in “relational evangelism” or “intentional evangelism.” We
use intentional methods such as surveys, information tables, and flyers to help students get over their fears
and find their own voice in sharing. The crazy part is that we have seen many people come to faith using the
methods that “don’t work anymore.” In his book, The Fuel and the Flame, Steve Shadrach said, “I have never
met a student who was unwilling to share the gospel during the planned times and then took the initiative to
share during the unplanned times.”
6. START TRAINING NEW BELIEVERS AS SOON AS POSSIBLE
We provide the opportunity for training in evangelism and disciple-making as soon as possible for everyone
who accepts Christ. Sharing Jesus is one of the best ways for a new believer to grow in Christ. Philemon 1:6
says, “I pray that you may be active in sharing your faith so that you may have a full understanding of every
good thing we have in Christ.” We have discovered that new believers are some of the best evangelists
because they have the most non-Christian friends. Also, new believers don’t know any better than to share
about the One changing their life! Lord willing some new believers will be “persons of peace” for you and will
open up whole networks of new people!
7. MOVE WITH THE MOVERS
Don’t bang your head against the wall trying to motivate everyone in your ministry to be bold evangelists.
Focus your training on those who actually want to do it. Spend the most time helping equip the people who
are the most motivated. We have a couple of students in our ministry who have led three or four people to
Christ in one semester! We spend the most personal time with these students, training, encouraging, and
helping them follow up on those they lead to Christ.
8. TRAIN PEOPLE TO TRAIN OTHERS
Start equipping your most motivated evangelists to train others. Even if it would be easier or more effective for
you to do all of the training yourself give people the opportunity to take over the training task. This will speed
up the multiplication process. This training works best in one-on-one settings or small groups. You must
empower them to lead.
9. REPEAT STEPS 1-8 AS OFTEN AS POSSIBLE
If your ministry deeply values and repeats sharing Christ with the lost over and over then the Christians in
your ministry will as well! Let that be the DNA of your ministry rather than only gathering Christians.
10. MAKE A PLAN FOR HOW TO HELP ALL OF THE NEW BELIEVERS!
If you and your team are abiding in Christ and consistently doing the steps above you will likely see many
people come to faith in Him. Brian Zunigha, Director of Campus Ministries at California Baptist University, says,
“If you share the gospel you will lead people to Christ. If you don’t share the gospel you will not lead people to
Christ.” Expect God to use you and make plans for following up with each of the new believers!