Why do you do college ministry? What is your ministry’s specific mission? How do you accomplish it? How do you know if you’re on target? Can you put these things into concise and compelling statements?
Getting clarity on your mission and vision is essential for a leader who wants to impact the next generation for Christ. Moreover, putting your mission and vision into clear, concise statements allows you to recruit others to the movement. A good mission statement becomes an anchor that reminds you of “why” and “what” you’re doing. It also allows you to share the mission with others and invite them to join!
Lots of college ministries know WHAT they do. They engage in outreach and promotion, organize Bible studies and worship services, and plan mission trips and social events. Fewer still can clearly and concisely articulate WHY they are doing it and how it connects to Jesus’s Great Commission in Matthew 28. A good mission statement communicates both the “what” and “why” of your ministry.
Will Mancini differentiates a mission statement from a vision statement. In Church Unique, he describes five facets involved in building out your “Vision Frame” for your ministry.
- MISSION (mandate) – What are we doing? A clear and concise statement explaining what your ministry is committed to be doing. The mission MUST be connected to Jesus’s Great Commission in Matthew 28:18-20 but applied to your specific context.
- VALUES (motives) – Why are we doing it? What is important to us? These shared convictions guide actions and reveal the ministry’s strength.
- STRATEGY (map) – How are we going to do it? Strategy is the process or picture that demonstrates how your ministry will accomplish its mission on the broadest level. Strategy is a plan. It shouldn’t be overly elaborate. Focus on doing a few simple things like disciple-making, evangelism and leadership development really well.
- MEASURES (marker) – When are we successful? Measures are attributes that define or reflect the accomplishment of the mission. They are things you track! Measures are milestones that allow you to evaluate progress. Measures could include the number of small groups, the number of students engaged, the number of alumni joining staff or being sent, etc. There are both “lead” measures and “lag” measures. Lead measures are things you have control over, such as the number of new students you contacted and how many gospel shares you made. Lag measures are the results of your activities, like how many people attended an event or how many professed faith in Christ. Which should you track? Both!
- VISION PROPER (mountaintop + milestones) – Where is God taking us? Vision Proper describes an anticipated future. These are God-sized but measurable and attainable goals. Ideally, Vision Proper describes success as 2-5 years in the future. This isn’t a pie-in-the-sky wishlist like, “We want to see ten thousand students saved!” It answers the question, “If God blessed all of our current plans, where would we be in 2-5 years?” It’s attainable with God’s help.
Mission never ends because the work is never done until Jesus returns. Vision keeps us motivated because, by faith, we can see God accomplish it in the intermediate future. Andy Stanley says, “Vision is a clear mental picture of what could be, fueled by the conviction that it should be.” Mission is a not-until-Jesus-returns activity of the church. Vision CAN be accomplished. We can’t just stay motivated by mission because it’s too far off. We need a VISION of where our ministry could be, by God’s grace, in 3-5 years.
In the campus ministry that I led for 21 years, BSM at the University of Texas Arlington, here were ours:
- MISSION: To lead college students to become lifelong disciples of Jesus.
- VALUES: Christ as the Center of Everything, God’s Word, Prayer, Accountable Community, and Witness. (You might recognize these from the Navigators Discipleship Wheel, a resource we utilize in our discipleship. Don’t be afraid to borrow stuff that works!)
- STRATEGY: Evangelism, Discipleship, Missions. We strive to WIN college students to faith in Christ, BUILD them into mature disciples of Jesus, and SEND them as lifelong Gospel workers.
- MEASURES: We track lots of stuff!
- VISION PROPER: To increasingly saturate the campus with a gospel witness by pioneering two new niche ministries per year and to pioneer a new campus ministry at an additional local campus every 2 years. To have 10% more students meaningfully engaged in discipleship every year for the next 3 years. To send 25 graduates to campus ministry staff or the mission field in the next 5 years.
If your mission statement is clear and also emphasized repeatedly, then it helps keep your ministry from drifting away from the mission.
One question that I’ve been asked is, “Should you share your mission statement word-for-word or paraphrase it?” The danger of reciting it word-for-word is students may feel like it’s canned or that you are trying to brainwash them. It can feel inauthentic. When you share it word-for-word, make sure you communicate naturally and from the heart. The danger of paraphrasing is that students might not catch the vision. It’s not clear and sticky enough, so they don’t remember it and can’t repeat it.
In our campus ministry, we repeated the vision like a broken record. Sometimes paraphrased, sometimes word-for-word. “God put you on the campus to help reach others for Christ.” “God wants to grow our faith so we can reach people Jesus for the rest of our lives.” Repeating the mission and vision is one key to creating a strong culture in your ministry. So, repeat the mission. And repeat the mission.
So what are yours? Do you already have a thoughtful statement of your mission, values, and vision? Does it need improving? If not, take some time to pray, dream, and create a God-sized, Great Commission mission statement!
Gary Stidham is the Director of Training for Texas BSM and Adjunct Professor of Collegiate Ministry at Southwestern Seminary. For more helpful articles and information, check out garystidham.com.
This article was originally published on Via Students.
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